POD books have had a long-held reputation of being poorly written and poorly edited.

Traditional publishers won’t touch anything that doesn’t bring in a boatload of money and has a strong following.

Amazon.com may have a rank-and-file system which allows authors the chance to have their books posted and seen to the world in general–but the truth is…

You have to have a damned good book and a name that people recognize as being a major money-bringer and someone they can have blind faith in to bringing out a really good book.

Most POD authors don’t understand this. They think that just because they are published by a third party outlet, it means that traditional publishers will suddenly "look them up" and take them in.

Unfortunately, it’s never the case–because it’s so damned rare for a POD author to be picked up out of the blue these days.

The ongoing recession has a lot of publishers stream-lining their operations and cutting back on a number of fronts–including signing up agented authors for a nice six-figure contract. (Or seven–for that matter. It’s been a few years since the publishers had gone and done such a thing.)

So your job as a POD author is a hell of a lot harder than it usually is.