Variable Data Printing

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Variable Data Printing Variable data printing enables the mass customization of documents via digital print technology, as opposed to the ‘mass-production’ of a single document using offset lithography. Instead of producing 10000 copies of a single document, delivering a single message to 10000 customers, variable data printing could print 10000 unique documents with customized messages for each customer. Variable data printing allows for printing customized promotional materials that could …


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